Advisor Blog

Featured Blogs

  • The 4 Most Important Pages on an RIA Website and Tips to Maximize Each

    The 4 Most Important Pages on an RIA Website and Tips to Maximize Each

  • The 7 Tech Tools You Need to Launch a Fee-only Firm

    The 7 Tech Tools You Need to Launch a Fee-only Firm

  • The New CFP® Domain: Psychology of Financial Planning

    The New CFP® Domain: Psychology of Financial Planning

  • 8 Simple Tips to Optimize Tax Planning as an Advisor

    8 Simple Tips to Optimize Tax Planning as an Advisor

  • When to Say No As an Advisor: Why a No Opens the Door to a Better Yes

    When to Say No As an Advisor: Why a No Opens the Door to a Better Yes
9 Marketing Tips for Fee-Only Advisors from the XYPN Marketing Team

9 Marketing Tips for Fee-Only Advisors from the XYPN Marketing Team

6 MIN READ

Although seemingly...

July 18, 2022/by Emily Campbell
Email Marketing 101 For Independent Financial Advisors

Email Marketing 101 For Independent Financial Advisors

5 MIN READ 

Unless you come from a...

April 18, 2022/by Lindsey White
Send Better Emails Using These Free (or Almost Free) Tools

Send Better Emails Using These Free (or Almost Free) Tools

5 MIN READ 

It’s no secret—we’re all...

October 04, 2021/by Lindsey White
The #1 Way To Prevent Mistakes in Your Emails as an Advisor

The #1 Way To Prevent Mistakes in Your Emails as an Advisor

6 MIN READ 

August 16, 2021/by Lindsey White
Four Emails You Should Have in Your Email Marketing Plan as an Advisor

Four Emails You Should Have in Your Email Marketing Plan as an Advisor

6 MIN READ 

How many times a day do you...

June 21, 2021/by Lindsey White
How To Clarify Your Marketing So Your Ideal Clients Will Listen

How To Clarify Your Marketing So Your Ideal Clients Will Listen

18 MIN READ

In a 1999 Harvard...

May 17, 2021/by Emily Campbell
Five Email Metrics You Need to Be Tracking as a Financial Advisor

Five Email Metrics You Need to Be Tracking as a Financial Advisor

5.5 MIN READ 

You’re creating content,...

April 26, 2021/by Lindsey White
Everything Financial Advisors Need to Know About Email Marketing

Everything Financial Advisors Need to Know About Email Marketing

9.5 MIN READ 

Twitter, Facebook,...

February 22, 2021/by Lindsey White
How to Create an Email Newsletter for Your Firm

How to Create an Email Newsletter for Your Firm

7 MIN READ 

It’s the start of a new...

January 07, 2021/by Lindsey White
How to Create Your Ideal Client Avatars for Your Financial Planning Firm

How to Create Your Ideal Client Avatars for Your Financial Planning Firm

6 MIN READ 

Client avatar, marketing...

October 19, 2020/by Lindsey White
How Advisors Can Use Email Nurture Campaigns to Convert Prospects into Clients

How Advisors Can Use Email Nurture Campaigns to Convert Prospects into Clients

6 MIN READ 

It’s no secret that...

August 20, 2020/by Lindsey White
Why Are My Firm’s Marketing Emails Being Flagged as Spam?

Why Are My Firm’s Marketing Emails Being Flagged as Spam?

6 MIN READ 

In every inbox sits a...

September 09, 2019/by Whitney Mitchell
Email 101 for Firm Owners: How to Write an Email People Will Actually Read

Email 101 for Firm Owners: How to Write an Email People Will Actually Read

6.5 MIN READ 

With over half of the...

June 20, 2019/by Whitney Mitchell
6 Hacks to Refresh Your Firm's Email Marketing Strategy

6 Hacks to Refresh Your Firm's Email Marketing Strategy

11 MIN READ 

Email marketing can be an...

January 28, 2019/by Whitney Mitchell

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