Ep #186: Carving Out a Niche Working with Clients with College-Bound Kids - The Career of Alyssa Lum
January 09, 2019
Having a flexible schedule is valuable, especially when you’re starting a family and want to spend more time at home. Alyssa Lum shares her journey from a financial projection team to learning her way around financial planning and eventually starting her own firm at home. She discusses the ups and downs of the experience and lets us in on what she learned throughout the process.
Alyssa shares how she found her niche serving families with college-bound kids, as well as how she acquires clients using one-time plans. She also dives into how she funnels them into her ongoing planning service. You’ll get some great insight on how to gain experience, find your niche, and create a business that provides value and works well with your life.
Listen to the Full Interview:
Want more from XYPN Radio? Become a VIP to access our private community!
What You'll Learn from This Episode:
- An overview of Alyssa’s current financial planning business.
- Her history in finance and how she ended up finding her way to financial planning.
- How she gained experience in the planning field.
- Why it's important for firm owners to be flexible with hours.
- When Alyssa decided she wanted to start a firm—and when she decided to actually do it.
- How she made the transition out of working for an employer and into launching her business.
- How her clients find her.
- The various service models she uses.
- How she decided on her specific niche.
- How she leveraged her personal network.
- The ongoing challenges she has faced and what she has learned along her journey.
Featured on the Show:
- Alyssa Lum: Website | Blog | Facebook | Twitter | LinkedIn
- Garrett Planning Network
- Wells Fargo
- XYPN VIP Community
This Episode is Sponsored By:
How much money do you need to launch your own firm? That’s a question we’ve gotten at XY Planning Network hundreds—if not thousands—of times. To answer it once and for all, we developed a free budget template that accounts for the many variables of your first year in business. Along with the template, successful XYPN members opened their books for us and shared how they did it, what they spent, and what they’d do differently. Our First Year Budget Download is an incredibly valuable resource for anyone considering launching a firm of their own. Download it for free at www.xyplanningnetwork.com/budget.
Share
- Financial Planning (179)
- Advisors (172)
- Fee-only advisor (136)
- Financial Planners (136)
- Millennials (116)
- Finance (115)
- NextGen (114)
- Advice (113)
- Marketing (92)
- Training (87)
- Professionals (86)
- Profit (85)
- Growing Your Firm (78)
- Entrepreneurship (75)
- Financial Advisors (75)
- Advisor Posts (61)
- Business Development (52)
- Niche (48)
- RIA (44)
- Building Your Firm (41)
- Growth (34)
- Career Changers (27)
- Networking & Community (26)
- Starting a Firm (26)
- Family (23)
- Launching a firm (23)
- Financial Plan (20)
- Social Responsibility (18)
- Compliance (17)
- Careers (16)
- CFP Certification (14)
- Online Marketing (14)
- Financial Freedom (12)
- Financial Success (12)
- Michael Kitces (12)
- Partnership (12)
- Advisor Success (11)
- Communication (11)
- First Year (11)
- New Business (11)
- Taxes (11)
- Women (10)
- Family Business (9)
- Financial Education (9)
- Staffing & HR (9)
- Transitions (9)
- Assets Under Management (AUM) (8)
- Perseverance (8)
- Scaling (8)
- Broker-Dealers (7)
- Ethical Advisor (7)
- Industry Trends & Insights (7)
- RIA Owner (7)
- Tax Preparation (7)
- Work Life Balance (7)
- Benchmarking Study (6)
- Business Coach (6)
- Financial Life Planning (6)
- Financial Therapy (6)
- Hourly (6)
- Leadership & Vision (6)
- Preparing to Launch (6)
- Student Loan Debt (6)
- Certified Public Accountant (CPA) (5)
- College Planning (5)
- Discrimination (5)
- Female Financial Planners (5)
- Financial Independence (5)
- Investment Management (5)
- Leverage (5)
- Lifestyle practice (5)
- Mergers (5)
- Passions (5)
- Preparing to Launch (5)
- Relationships (5)
- Remote (5)
- Small Business Owner (5)
- Technology (5)
- Business Owner (4)
- Challenges (4)
- Finances (4)
- Firm Ownership (4)
- Impostor Syndrome (4)
- Inspiration (4)
- Military Finance (4)
- Pricing Models (4)
- Retirement (4)
- Side Hustle (4)
- Support System (4)
- Teamwork (4)
- Time Management (4)
- Virtual (4)
- Working Mom (4)
- Advice-Only Planning (3)
- Company (3)
- Data (3)
- Divorce (3)
- Evolving (3)
- Experience Wealth (3)
- Facebook Groups (3)
- Faith-Based Finance (3)
- Finding Success (3)
- Grief (3)
- Intention (3)
- Lessons (3)
- Management (3)
- Minorities (3)
- Monthly Retainer Model (3)
- Operations Manager (3)
- Perspective (3)
- Philosophy (3)
- Recession (3)
- Reflection (3)
- Regulators (3)
- Small Business (3)
- Spouse (3)
- Strategy (3)
- Succession Plans (3)
- Tech Stack (3)
- Virtual Advisor (3)
- Wealth (3)
- Authenticity (2)
- Certified Divorce Financial Analyst (CDFA) (2)
- Changes (2)
- Charitable Donations (2)
- Check in (2)
- Christine Amill Centeno (2)
- Conversations (2)
- Custody Rule (2)
- Dual-Entrepreneurs (2)
- Emily Purdon (2)
- Empathy (2)
- Equity Compensation (2)
- Fiduciary (2)
- Firm Within a Firm (2)
- First Six Months (2)
- Growing Income (2)
- Healing (2)
- Homeschool Families (2)
- Hui-chin Chen (2)
- Immigrants (2)
- Impact Folio (2)
- Investing (2)
- Kevin Mahoney (2)
- Life planning (2)
- Maddy Roche (2)
- Marriage (2)
- Meg Bartelt (2)
- Mental Health (2)
- Mindset Shift (2)
- Modern Money Advisor (2)
- Morgen Rochard (2)
- Moving Forward (2)
- Outsourcing (2)
- Pandemic (2)
- Part Time (2)
- Physicians (2)
- Planning (2)
- Pricing (2)
- Processes (2)
- Public Relations (PR) (2)
- Purpose (2)
- RIA Consultant (2)
- RIA Registration (2)
- Real Estate (2)
- Referrals (2)
- Regulations (2)
- Ryan Frailich (2)
- Security (2)
- Selling Insurance (2)
- Solutions (2)
- Survey (2)
- Systems (2)
- Tech Professionals (2)
- Visionary and Integrator Roles (2)
- Wealth Management (2)
- Arlene Moss (1)
- Automation (1)
- Balance Sheet (1)
- Behavior (1)
- Business (1)
- Care (1)
- Cash Flow (1)
- Cash Flow Planning (1)
- Chad Holmes (1)
- Clarity Wealth Development (1)
- Client Acquisition (1)
- Consulting (1)
- Consumer Protection (1)
- Corporate Banking (1)
- Corporate Finance (1)
- Couples (1)
- Cryptocurrency (1)
- Custodians (1)
- Dave Ramsey (1)
- Delegating Tasks (1)
- Depression (1)
- Differentiation (1)
- Disability Accounts (1)
- Dream Firm (1)
- ESG Investing (1)
- Early Retirement (1)
- Economics (1)
- Educators (1)
- Effectiveness (1)
- Elaine King (1)
- Elements (1)
- Emlen Miles-Mattingly (1)
- Engineer (1)
- Equally-Owned Firm (1)
- Exchange-Traded Funds (ETF) (1)
- FINRA (1)
- FSG (1)
- Fields Financial Services (1)
- Finance for Parents (1)
- Financial Independence, Retire Early (FIRE) (1)
- Financial Life Management (1)
- Finding Your Why (1)
- Formula Wealth (1)
- Goals (1)
- Greater Than Financial (1)
- Health Care (1)
- Heather Townsend (1)
- Hedge Fund (1)
- Holistic (1)
- How to be a Financial Advisor (1)
- IRA (1)
- Ian Bloom (1)
- Impact (1)
- Impact Acceleration (1)
- Implementing (1)
- Independent Financial Advisor (1)
- Independent RIA (1)
- Insurance (1)
- Integrity (1)
- Internal Revenue Service (1)
- Interns (1)
- Investment Planner (1)
- Investor (1)
- Kendra Rehm-Dehn (1)
- Kori Lennon (1)
- Leslie Ransom (1)
- Listener survey (1)
- Loan forgiveness (1)
- Make Money Mindshift (1)
- Malcolm Thomas (1)
- Mandatory Payroll Withholding (1)
- Marlon Wesh (1)
- Martha Williams (1)
- Matthew Ricks (1)
- Measure Twice Financial (1)
- Michael Reynolds (1)
- Mike Troxell (1)
- Mistakes (1)
- Money Management (1)
- Money Quotient (1)
- Motherhood (1)
- Motivation (1)
- Nancy Hetrick (1)
- Natalie Slagle (1)
- Natalie Taylor (1)
- Native American (1)
- NexJenn Financial Services (1)
- Operations (1)
- Opportunities (1)
- Patrick Clark (1)
- Patrick King (1)
- Paul Allen (1)
- Payment Model (1)
- Peace of Mind Waypoints (1)
- Pivot (1)
- Portfolio Management (1)
- Pro Bono (1)
- Progress Report (1)
- Progressives (1)
- Quinn Arnold (1)
- RIA Audit (1)
- Rachael Burns (1)
- Real Estate Investing (1)
- Real Estate Wealth Planning (1)
- Realtors (1)
- Recruiting (1)
- Redwood Money (1)
- Reese Harper (1)
- Reg BI (1)
- Registered Life Planner (RLP) (1)
- Restricted growth (1)
- Retirees (1)
- Risk (1)
- Risk Management (1)
- River Nice (1)
- Rob Colon (1)
- Robo Advisors (1)
- Rowan Financial (1)
- Ryan Grieser (1)
- Ryan Mohr (1)
- SEC (1)
- Sales (1)
- Sarah Ponder (1)
- Scholarship (1)
- Selling a Firm (1)
- Smarter Divorce Solutions (1)
- Special Needs (1)
- Start Ups (1)
- Stefanie Pickard (1)
- Steven Fox (1)
- Stigma (1)
- Study Group (1)
- Sue Peck (1)
- TAMP (1)
- Target Audience (1)
- Task Management (1)
- Taylor Deardorff (1)
- Team Communication (1)
- The Market (1)
- Trader (1)
- Transparency (1)
- Trusts (1)
- Unexpected Challenges (1)
- Virtual Assistant (1)
- Virtual Paraplanner (1)
- XYPN Books (1)
- XYPN Invest (1)
- XYPN Membership (1)
- XYPN News (1)
Get episode alerts by email
You May Also Like
These Related Episodes